Advisory

Strategic advisory for founders, CEOs, investors, and institutions operating in complex markets.

Drawing from decades of operating, scaling, and building across African markets.

Advisory Areas

01

Growth & Scale

Scaling businesses across fragmented markets.

02

Organizational Design

Building execution systems, operating cadence, and scalable management structures.

03

AI & Strategic Transformation

Applying AI to organizations, workflows, and operating models.

04

Platform Strategy

Building ecosystem businesses and multi-layer operating structures.

05

Founder Strategy

Helping founders evolve from operators into institution builders.

06

Capital & Business Model

Designing durable growth models and strategic capital structures.

Engagement

Engagement Models

  • Strategic advisory retainers
  • CEO advisory
  • Executive workshops
  • Leadership offsites
  • Institutional strategy sessions

Why Raphael

A foundation of operating depth.

Two decades of building and scaling complex businesses across African markets — including co-founding Jumia, one of Africa's largest e-commerce platforms, and building Kyosk, redefining distribution in the fragmented everyday economy.

Recognized by the Financial Times for growth, educated at Harvard, and informed by multi-country operating experience across technology, retail, logistics, and capital.

The work today combines that operating depth with a long-term institutional lens — advising leaders building companies meant to compound for decades, not quarters.